About Us

When you buy from a small business, an actual person does a happy dance! It’s true! You are buying from someone who has taken a real leap of faith and with a whole lot of passion and hard work, has put their product out there; creating jobs and discovering what they are capable of along the way. It’s sometimes a tough journey, we know that! That is why we are passionate about promoting these beautiful, hand made, quality products that are all locally made. The products we’ve collected are all related to the luxury of the night-time ritual that enhances relaxation

We are Gill and Andrew, a husband and wife team with many  years of experience in clothing, design and online retail. We’ll be the ones who are enjoying discovering new gorgeous products to bring to you and making sure that you, our customers, are happy… so that we can all do a little dance of joy!

Meet Gill

Way, way back in time, I studied clothing design and set out enthusiastically to work in the Cape Town fashion industry. Although I gained invaluable experience designing for big retailers, my heart just wasn’t in the hustle and I longed for more of a connection to the customer.

My Bella G label was born back in 2007. The lingerie and sleepwear were mostly exported to Germany and the daywear sold through local boutiques. Because I was younger and more energetic back then  (or maybe just a bit crazy), I also started a maternity label. But when I became a mom, I simply couldn’t manage it all, so I came back to focusing on what I love designing most…pretty sleepwear!

Manufactured in small batches, our styles are lovingly made and finished by hand. If you have a special request, just get in touch and we will do our best to accommodate it. That’s the beauty of buying from a small business!

I look forward to chatting to you soon.

Much love, Gill x

Gill & Angeleia